Wednesday 19 October 2011

I AM CANADIAN!


I think the I am Canadian campaign for Molson Canadian is an excellent campaign. The advertisements are funny and poke fun at all the stereotypes that people have about Canadians.  I also think that Molson Canadian have done a good job with this campaign because it makes Canadians feel proud to be Canadian when they show all the beautiful footage of Canada and all that we have to offer. When people are drinking this beer they feel more Canadian and like they belong to this beautiful country. 

Here are some of the Molson Canadian commercials;
Let me know what you think about this campaign and why you are proud to be Canadian! 

commercial one:
http://www.youtube.com/watch?v=BRI-A3vakVg

commercial two: 
http://www.youtube.com/watch?v=2rc7qd8xdEs

Tuesday 18 October 2011

Dairy Queen Campaign


We have talked about the new dairy Queen Campaign many times in class.
This commercial is getting so much bad press because it ripped of the Old Spice campaign, and did not succeed. The old Spice commercial are funny and grab your attention, because the points that the character makes are true to an extent. But the Dairy Queen commercials have nothing to do with the products they offer and make no sense.  I think the reason that this campaign bothers me so much is because it has tried to steal from one of the most popular campaigns.

link: http://www.youtube.com/watch?v=6eibkUoRdOM&noredirect=1