The expandable big box is also another one of my favorite type of web ads. Let me explain what an expandable big box is. First of all, an expandable big box obviously expands. When you roll over the ad it expands to a larger picture. It can either reveal more information about the product or show a video, and once you click on it will take you to the micro site of that product. When you roll off the ad it goes back to its original size.
I like this type of ad because it’s not too intrusive. The ad stays small and then becomes bigger once YOU choose to look at it.
Check out this example of an expandable big box ad that I found.
http://leaderpostonline.com/leaderpost/dilawri-presentation/dilawri-xbb.html
i also found a good example of a expandable big box ad on tsn.com for WIND Mobile.
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